Are you still sinking funds into lackluster content marketing strategies that fail to capture your audience's attention? It’s time to think smarter. In a world where nearly every brand is battling for a sliver of online visibility, B2B video marketing emerges as the game-changer you cannot afford to ignore. Yet, there's no denying the elephant in the room—video can be complex and costly to produce.
But what if there was a way to craft impactful video content that maximizes reach and engagement without draining your budget? Below we’ll walk you through our time-saving and cost-effective approach to B2B video marketing. Here, efficiency meets efficacy, giving you the power to captivate your target audience and leave your competition in the digital dust.
What is B2B Video Marketing?
B2B video marketing is the creation and deployment of content that is not only visually compelling but meticulously tailored to support your business's unique narrative and goals. It's about illuminating the core values of your brand and your solutions with storytelling that resonates, transforming viewers into receptive audiences for your messaging. Video also personalizes B2B brands, giving founders and other leaders a platform to share their expertise, and customers a chance to connect more directly with the people behind the product.
How Effective Is B2B Video Marketing?
In a word, VERY. Just check out some of these statistics:
- B2B brands who use video marketing grow their revenue streams 49% faster than those who don’t.
- 59% of B2B decision-makers prefer video over text when learning about a product or service.
- 92% of marketers report that video gives them a good ROI.
- 88% of video marketers say video has helped them increase user understanding of their product or service.
- 83% of users prefer watching videos to receiving educational or informational content via text or audio.
Leveraging video to help explain your solution, demonstrate your expertise, and inform your target audience can increase your reach and personalize your brand. Plus, it’s a format that modern customers want and expect. There’s no denying it's a crucial component of a successful content marketing strategy.
A Smarter Approach to B2B Video Marketing
We get it. Tackling video can feel intimidating. Between teen TikTok experts who make it look far too easy and highly produced commercial-level professional productions that require a big investment, it is understandable that B2B brand leaders feel out of their element when it comes to video. Thankfully, several tools make quality video production accessible and affordable.
Use podcasting software such as Riverside to record regular video calls/meetings with the leadership team. These long-form videos can be edited down to clips highlighting key conversations or insightful statements from company leadership. To generate good content, conduct recorded interviews or provide prompts to spurn conversations around timely, relevant topics, and evergreen topics. But don’t stop with meetings. Be sure to record other already-occurring marketing activities like podcasts and webinars too.
Next, leverage AI tools like Opus and Capsule to automatically create clips for social media from recordings. Alternately, or even additionally – take advantage of inexpensive and user-friendly desktop video editing tools such as CapCut to add captions, brand icons, headers, music, transitions, and other special effects and to merge clips quickly and easily. Need a break from ‘talking-head’ videos? Take advantage of software such as Biteable to create animated/graphic videos that convey information without the need for a person on the screen.
Be sure to save clips in the optimum format for each channel - web, email, YouTube (shorts & standard), Facebook, Instagram, X, LinkedIn & TikTok. A good CMS can be a useful tool for storage, and many social media scheduling tools also include media libraries where your video content can be uploaded for future distribution.
Finally, post your videos to the appropriate channels. Consider what kinds of content will work best across each platform and for each audience. And don’t be afraid to repost high-performing, evergreen video content on social media. Video content is a boon for your website’s SEO as well as your B2B social media strategy and, with a solid workflow, can be an invaluable component of your marketing playbook.
Ready to Get Started with B2B Video Marketing?
For many B2B brands, video marketing feels like a whole new frontier that will require the kind of time and resources that are already scarce. It can be challenging to adopt new technology and processes, much less get busy leaders in front of the camera. But remember, those who adopt B2B video marketing aren't just surviving; they're thriving, accelerating their revenue growth substantially faster than the rest. Video marketing is a key component of the growth strategy for B2B. The evidence is irrefutable—with a staggering 92% of marketers acknowledging the return on investment video provides.
We leverage these key tools to make video marketing not just possible, but potent and cost-effective. The fact is, B2B video marketing is too crucial and effective to overlook. But it doesn’t have to add tons of time and expense to your marketing budget. At Brand Theory, we help clients optimize their marketing efforts and impact by seamlessly integrating video creation into a larger content marketing strategy. If you are ready to transform your brand's narrative, resonate deeply with decision-makers, and eclipse your competition through B2B video marketing, we’d love to chat. Schedule a no-obligation introduction to Brand Theory today.
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