Tanya Triber

Tanya Triber
Tanya is a Growth Marketer at Brand Theory where she creates compelling content for B2B clients. A skilled writer and brand storyteller, she recently earned her Master's in Digital Marketing. When she is not at her desk, you will find her exploring the Blue Ridge Mountains with her camera, or spending time with her family.
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Recent Posts

An illustrated hand coming out of a computer screen holds a magnet that is attracting hearts (likes) towards the screen

B2B Lead Generation

B2B Lead Magnets: 5 Tips to Scale Lead Generation

December 05, 2024 | by Tanya Triber
A businessman sits with a laptop near a window contemplating brand marketing vs performance marketing

Brand Marketing

Brand Marketing vs Performance Marketing: Which Is Best?

December 04, 2024 | by Tanya Triber
A woman works at a desk with papers and an iPad on brand positioning

Brand Marketing

The Importance of Brand Positioning: 5 Minute Crash Course

November 20, 2024 | by Tanya Triber
A dark haired woman sits across from a dark haired man at a table with microphone and laptop

Content Marketing

Brand Content Marketing: 7 Ways to Build Authority Now

November 19, 2024 | by Tanya Triber
A wooden chess board with dark and light pieces

Brand Marketing

Brand Strategy vs Marketing Strategy: What's the Difference?

November 11, 2024 | by Tanya Triber
A woman sits at an open laptop with a microphone on the desk to show B2B content creation.

Content Marketing

13 Mistakes Brands Make with B2B Content Creation

October 25, 2024 | by Tanya Triber
A gesturing pair of hands hover above a work table with an open laptop, notebook and phone.

Content Marketing

B2B Brand Awareness: 8 Ways to Dominate Your Market

October 23, 2024 | by Tanya Triber
An audience of young people sits with their backs to the camera in a room with a blue wall

Growth Marketing

B2B Audience Insights: Moving Past Personas to Build Authentic Relationships

September 30, 2024 | by Tanya Triber
A woman wearing a watch points at a laptop screen

Inbound Marketing

11 Examples of B2B Inbound Marketing for Modern CEOs

September 25, 2024 | by Tanya Triber
a digital camera in front of a blue screen representing B2B video marketing

Content Marketing

B2B Video Marketing 101: A Guide for Founders & CEOs

August 26, 2024 | by Tanya Triber
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