The tech and marketing worlds are abuzz with the promise and potential of generative AI. Thought leaders describe it as the most significant development since the internet itself and employees nervously wonder if their jobs might become obsolete. New AI marketing tools seem to appear every day, and AI within existing tools and platforms is ubiquitous.
Interestingly, although talk of AI seems to be everywhere in certain industries, according to Pew Research Center, only 14% of U.S. adults have actually used ChatGPT. So, if you’re just starting to explore this quickly emerging technology, you aren’t alone. In this article, we’ll introduce you to the best AI marketing tools to date – from tools to generate images to those that help with writing and research – you’ll find all that and more, below.
The 10 Best AI Marketing Tools in 2024
Grammarly
What it is: The AI editing tool that just about every copywriter, content marketer, and college student would claim is totally indispensable, Grammarly has been improving our writing with AI spelling, grammar, punctuation, clarity, and tone suggestions since 2009. With browser-based extensions that integrate seamlessly with Google Docs and other online word processing and messaging platforms, Grammarly makes sounding like an English Major a breeze. If you still struggle with the difference between ‘its’ and ‘it’s’, it’s the AI marketing tool for you.
How to use it: Integrate Grammarly on any and every platform where you draft written content. It will work in the background and alert you to misspelled words, erroneous commas, unclear sentences, punctuation errors, and much more.
ChatGPT
What it is: The tool that arguably made AI famous (and perhaps a little infamous) ChatGPT is an open-source conversational AI platform that uses natural language processing and machine learning to allow chatbots to respond to questions in a more human-like way. The GPT-3 technology that ChatGPT is based on is a deep-learning algorithm that uses a series of neural networks to generate text. The model can learn from existing content and can generate text by predicting the next word in a sequence. Powered by an extensive data set that includes speech and natural language patterns, ChatGPT can produce relevant conversational responses, draft blog outlines, come up with catchy headlines, and even create compelling social posts with the right prompts.
How to use it: Leverage ChatGPT to help craft outlines, intros, CTAs, headers, and more when writer’s block hits or you just need a different perspective. However, it takes some trial and error to learn how specific to be in crafting the prompt to generate appropriate content. Start with smaller wordcount tasks like headlines and CTAs and work up to longer-form pieces like blog outlines, emails, or social media posts as you get the hang of what to specify in the prompts to elicit useful results. Always double-check that the output is factual, not plagiarized or otherwise inappropriate – ChatGPT, like all Chatbots, has limitations.
Opus Clip
What it is: A video repurposing platform that allows users to turn long-form, talking videos into shorter, bite-sized clips using generative AI. Another brainchild of OpenAI, the company behind ChatGPT, Opus Clip can automatically add captions, highlight keywords, center speakers in the frame, and even rearrange clips for maximum virality. The software also offers an AI Co-Pilot, allowing creators to direct the tool towards certain topics or specific timeframes to tailor the output more effectively.
How to use it: For content creators generating a lot of long-form videos, Opus Clip is an indispensable AI marketing tool for repurposing content to leverage across other video-friendly platforms from YouTube shorts to TikTok to Instagram Reels. Like ChatGPT, it takes a bit of practice to figure out the best way to structure your inputs so that the clips are truly optimized and useful. But it can be an immense time-saver for quickly multiplying the number of posts that can be created from one single video.
WriteSonic
What is it: WriteSonic is an AI-powered writing and marketing tool that assists marketers and freelancers in creating high-quality content. It utilizes advanced AI technology to analyze the user's writing style and generate text that aligns with their brand voice. WriteSonic offers a range of tools to improve long-form content, enhance Google rankings, and create compelling advertising copy. It employs GPT-4, a state-of-the-art AI language model, to generate coherent and engaging text. Additionally, WriteSonic provides a chatbot called ChatSonic, which can answer questions, generate content, and even create digital artwork.
How to use it: WriteSonic can be used to help marketers generate all forms of content from emails to blog posts to catchy social media ad headlines. Designed for marketing, this tool can provide product descriptions, trending Instagram hashtags, and even TikTok video scripts. The chatbot, ChatSonic, can be installed as an extension on Chrome or used similarly to ChatGPT, making it easy to generate headlines, text, and even images on the fly. As a bonus, WriteSonic provides references for all outputs, making it easy to confirm that the information it generates is valid and timely.
Midjourney
What it is: Midjourney is an AI art generator that helps marketers create stunning visuals for their marketing efforts. It operates by generating images from text prompts and utilizes natural language detectors to understand requests. Marketers can access Midjourney through Discord and subscribe to use the service.
How to use it: Leveraging Midjourney can streamline content creation by easily generating customized images for various purposes, including marketing and advertising campaigns. This tool allows users to create captivating ads, and visuals for campaigns, blogs, websites, and even logos. However, it is advisable to have graphic designers review and edit the generated images to ensure the highest quality and brand alignment. For example, we recently used Midjourney to generate an image of a holiday mall activation and the output included one Santa who was missing his head (oops!) As with many AI marketing tools, Midjourney takes an investment of time on the front end to refine how prompts are structured so that the output is useful and appropriate.
SEO Writing Assistant from SemRush
What it is: SemRush's SEO Writing Assistant is a powerful tool that helps marketers optimize their content for search engines and users. It analyzes various factors such as readability, SEO, tone of voice, and content originality to provide an overall score for articles. The tool also offers features like a plagiarism checker, re-phraser, compose with AI, and ask AI.
How to use it: Marketers can utilize this tool by connecting it to Google Docs, MS Word, or WordPress drafts to analyze their content's compliance with SEO recommendations. Marketers can create new SEO content templates, modify recommendations, and utilize features like the re-phraser and ask AI. With its comprehensive analysis and optimization capabilities, the SEO Writing Assistant enables marketers to create high-quality content that performs well in search engine rankings and engages users effectively.
Scalenut
What it is: Scalenut is an AI-powered content writing platform that helps marketers create quality content efficiently. It utilizes natural language processing and machine learning to generate creative and engaging written content.
How to use it: By providing specific instructions and parameters marketers can generate content tailored to their needs. This AI marketing tool can assist with blogging, social media captions, product descriptions, and more. It helps save time and resources by automating the content creation process, while still maintaining control over it – marketers can easily scale their content production, improve SEO, and engage their audience effectively.
Seventh Sense
What is it: Seventh Sense is an AI-powered email optimization tool that focuses on improving conversions. This powerful software analyzes engagement patterns to determine the optimal time to send emails to each individual recipient. By using predictive analytics, Seventh Sense can understand when a person is most likely to open and engage with an email, increasing the chances of converting them into a customer. This tool not only saves marketers time and effort by automating the process of determining the optimal send time but also improves the overall effectiveness of their email marketing campaigns.
How to use it: Marketers can utilize Seventh Sense by integrating it into their existing email marketing platforms. By doing so, they can leverage the power of artificial intelligence to enhance their email campaigns and maximize their results. This AI marketing tool provides valuable insights into customer behavior and preferences, allowing marketers to personalize their messages and deliver them at the most opportune moments. This level of personalization and timing can significantly improve open rates, click-through rates, and ultimately, conversion rates.
Jasper
What it is: Jasper is an AI writing tool specifically designed for content marketers. It offers a wide range of templates for scenarios and integrates with popular Chrome extensions like Grammarly. The tool provides features such as revision history, auto-save, document sharing, multi-user login, voice customization, and an "Explain it To Me Like a 5th Grader" option to simplify complex text. Furthermore, Jasper offers features such as plagiarism and grammar tests to ensure the content is original and error-free.
How to use it: Jasper is a valuable AI marketing tool that simplifies the content generation process for marketers. It can be used for blog posts, product descriptions, company bios, ad copy, social media captions, and much more. It can be used to create high-quality and accurate content, assist in generating sales copy and blog content, and ensure plagiarism-free content. Jasper helps marketers save time and resources while still producing compelling and impactful content for their target audience. Like other AI writing tools, Jasper requires post-editing and refinement for voice, personality, and tone.
FullStory
What it is: FullStory is a Digital Experience Intelligence (DXI) platform that offers robust product analytics and detailed session information, along with collaboration tools. It helps marketers optimize customer journeys by providing comprehensive insights into user interactions. FullStory works by leveraging AI to capture and analyze user behavior on websites and mobile apps. It records every user session, allowing marketers to replay and understand the exact actions, clicks, and navigation of their customers then compares it to thousands of other users giving businesses valuable feedback on how visitors are engaging with their websites and where improvements are needed.
How to use it: Marketers can take advantage of the valuable insights provided by FullStory by optimizing underperforming areas of their company’s website and leveraging the highest converting areas for maximum impact. Because one of FullStory's key features is the ability to segment data, marketers can also monitor specific user groups and track their behaviors over time. The software also integrates with other systems, enabling marketers to centralize their marketing data and gain a holistic view of their campaigns. Marketers can use this data to identify pain points, optimize conversion funnels, and enhance the overall user experience.
Whether you’re ready to dive into AI marketing tools or are just looking to get your feet wet, there is no shortage of incredibly useful and powerful tools available to streamline your workflow, shave hours off of mundane tasks, and even help ensure your brilliantly written emails are landing in prospects’ inboxes at the perfect moment (thanks, Seventh Sense!) And while the jury is still out on just how big the impact of AI will be on marketing, it's clear that artificial intelligence is here to stay.
At Brand Theory, we leverage multiple AI marketing tools every day to help our clients create sustainable growth. Through strategic website design and multichannel content marketing services, we offer our clients a data-driven, step-by-step approach to profitable customer acquisition. To find out how we can help your business grow smarter, book a no-pressure introduction to Brand Theory today.
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